Plastic business cards are small cards made from durable plastic that contain a person's name, job title, and contact information. They are likely to outlast any standard paper business card, but durability is only one of their advantages. They also stand out, are recognizable by touch, and make a solid favorable impression. There are two basic varieties of plastic business cards: transparent and solid.
Transparent plastic business cards are made from lightweight plastic that can be clear or tinted one of a number of colors. Because these cards are transparent, they can only be printed on one side. While more basic than their solid cousins, they work well for many types of businesses. Transparent cards have square corners, like paper cards, and normally use one-color printing with minimal artwork. Because the cards are waterproof and won't get dirty, they are an excellent choice for scuba instructors, plumbers, automotive shops, house cleaning services, courier services, and all types of home businesses or services.
Companies that can use flash to sell their products or services often find plastic business cards to be a great advantage. Advertising firms, financial law firms, photographers, spas, and companies involved in technology are all kinds of businesses that can benefit. Even a service that might be well served by the transparent card, such as custodial service, could consider a solid white card with simple black lettering and a full color photograph of the smiling owner. Next to a plain paper card, this type of business card can have a great impact on potential clients or customers.
Plastic business cards are remarkably affordable and can make a significant difference in the promotion of a product or service. They are also likely to stay in circulation longer and will be readable and new-looking no matter how long they are kept or how often they are handled.